Metal Hammer: Golden Gods 2016

Metal Hammer Magazine host an awards ceremony every year to honour the biggest and best in the Metal world. We've had the privilege of designing the awards graphic for the past several years and this year they asked us to animate it too. The ceremony was to be held at London's Hammersmith Apollo and, as the venue is an old cinema, we were asked to work with the following themes: art deco cinemas, neon and film noir. We duly obliged! Art Direction: Lewis-Jon Somerscales at Metal Hammer Magazine.

Main awards graphic.
Animation still.
Animation still.
Animation still.
Animation still.
Animation still.
Intro animation. We didn't have the luxury of time and therefore couldn't render out every camera move in 3D but... necessity is the mother of invention: we rendered out 14 stills and put together all the pans, zooms and all animation elements in post.
This version loops over the course of 20 seconds. Whilst it needed to appear relatively still, there are lots of natural effects like sparks and particles as well as a hint of camera shake to keep it from looking too static.
 Photos from the event kindly supplied by Lewis-Jon Somerscales @LewisHammer
Please turn out the lights when you leave.
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